Rita Gunther McGrath

Книги

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  HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
  Harvard Business Review
  Clayton M. Christensen
  Mark W. Johnson
  Rita Gunther McGrath
  Steve Blank
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  Discovery-Driven Growth
  Rita Gunther McGrath
  Ian C. MacMillan
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  The End of Competitive Advantage
  Rita Gunther McGrath
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  Marketbusters
  Rita Gunther McGrath
  Ian C. MacMillan
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  The Entrepreneurial Mindset
  Rita Gunther McGrath
  Ian MacMillan